Here’s my take on what it takes:
In general, the more original your concept, the better. But originality must still be able to be placed within the market. Sometimes what’s original to one person can be just a bit too way out to the next reader, so don’t go too far. Alternatively, you may want to follow a trend – vampires, anyone? – but you still need an original take on it. And you need to get the timing right, so the market isn’t oversaturated by the time you finish your book.
You have to really want to succeed, be prepared for knockbacks, not get bogged down in them but use them to make you stronger.
First of all to finish the book. An enormous feat. Then to go over and over it yourself, figuring out how you can make it better. Then to allow other people to do the same.
To learn from those who have been there. Listen to published writers. They can give you so many ideas, and to hear them talk is often inspirational. No one begins life as a published writer, they were all once in unpublished shoes, without exception. Read lots of books. They all have something to inspire you – even if it’s only, ‘I could do better than this!’
Listen to critique. While it’s great to wholly believe in what you have written, it’s also good to remember that your readers might just have a point. Try to look dispassionately at your writing, and pay particular attention if you hear the same comment more than once, even if it’s not what you want to hear.
Put yourself in a busy publisher’s shoes. They have thirty manuscripts. Four meetings that morning. Which should they pick up? I can guarantee you that it will usually be the one sent with a bit of razzmatazz from an agent. So then perhaps you should find an agent. If you decide to go this route, put yourself in their shoes. They have thirty manuscripts. Four meetings that morning. Which should they pick up? The one that’s double-line spaced, interestingly presented, with a quick-to-grasp concept. And a covering letter that stands out. From someone who phoned or emailed first with a great, succinct pitch (although do check what type of contact each agent prefers before doing this)? Or the single-spaced scruffy sheaf of papers, appended to a meandering cover letter, from a person they’ve never heard of or from. I know which I would choose.
And finally: Passion
For the written word. For writing for writing’s sake, not just for publishing’s sake. Because that joy and commitment will be immediately recognisable to the reader, and there is little more compelling than that.